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The year was 1999. To most, it seemed the barbering trade was breathing its last breath. Nevertheless, Layrites passionate founder, Donnie Hawley, was still in hot pursuit of perfecting his clients haircuts. His technique was being hindered by the
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The year was 1999. To most, it seemed the barbering trade was breathing its last breath. Nevertheless, Layrites passionate founder, Donnie Hawley, was still in hot pursuit of perfecting his clients haircuts. His technique was being hindered by the traditional petroleum-based products his patrons wore that wouldnt rinse out. Never wanting to limit style, yet committed to an elevated standard of barbering; Donnie laboured to find a solution. The end result was a water-soluble pomade formulated to 'Hold Like Wax and Wash Out Like Gel'. After one of Donnies patrons commented that his pomade was the only product that made his hair lay right, a brand was born. Layrite Mens Grooming Products have been setting the benchmark of traditional barbering and men's grooming ever since. Often imitated but never replicated, Layrite products have become the staple brand used by barbers seeking quality and authenticity the world over.
Shop the full line of Layrites Styling Products online like our best selling Layrite Original Pomade or Layrite Cement Clay Wax.
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The year was 1999. To most, it seemed the barbering trade was breathing
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