Joico Blonde Life Brightening Masque instantly hydrates, softens & neutralizes yellow tones helping to keep hair polished & bright with softness & shine.

Joico Blonde Life Violet Shampoo is a brass-neutralizing cleanser that instantly banishes any undesirable yellow tones, so cool blondes stay nice and icy.

Joico Blonde Life Violet Shampoo is a brass-neutralizing cleanser that instantly banishes any undesirable yellow tones, so cool blondes stay nice and icy.

Joico Color Balance Purple Shampoo is a gentle cleanser that instantly gets to work on any yellow tones, leaving hair cool, healthy-looking, and protected.

Joico Color Balance Purple Shampoo is a gentle cleanser that instantly gets to work on any yellow tones, leaving hair cool, healthy-looking, and protected.

Joico Blonde Life Brightening Shampoo produces a luscious lather that lifts away dirt & oil while keeping blonde shades bright & the hair smooth and soft.

A colour preserving cleanser for blonde hair. Working to effectively to help maintain and brighten cool blonde and grey hair tones, Joicos exclusive Multi-Spectrum Defence Complex combines antioxidant green tea UV Protectors to neutralise oxidation which can lead to the hair becoming brassy or yellow. The shampoo has a gentle cleansing action and delicately sweeps away impurities without disturbing hair colour.

Joico Blonde Life Brightening Shampoo produces a luscious lather that lifts away dirt & oil while keeping blonde shades bright & the hair smooth and soft.

Joico Blonde Life Brightening Masque instantly hydrates, softens & neutralizes yellow tones helping to keep hair polished & bright with softness & shine.

Joico Blonde Life Violet Shampoo is a brass-neutralizing cleanser that instantly banishes any undesirable yellow tones, so cool blondes stay nice and icy.

Joico Blonde Life Violet Shampoo is a brass-neutralizing cleanser that instantly banishes any undesirable yellow tones, so cool blondes stay nice and icy.

Joico Color Balance Purple Shampoo is a gentle cleanser that instantly gets to work on any yellow tones, leaving hair cool, healthy-looking, and protected.

Joico Color Balance Purple Shampoo is a gentle cleanser that instantly gets to work on any yellow tones, leaving hair cool, healthy-looking, and protected.

Joico Blonde Life Brightening Shampoo produces a luscious lather that lifts away dirt & oil while keeping blonde shades bright & the hair smooth and soft.

A colour preserving cleanser for blonde hair. Working to effectively to help maintain and brighten cool blonde and grey hair tones, Joicos exclusive Multi-Spectrum Defence Complex combines antioxidant green tea UV Protectors to neutralise oxidation which can lead to the hair becoming brassy or yellow. The shampoo has a gentle cleansing action and delicately sweeps away impurities without disturbing hair colour.

Joico Blonde Life Brightening Shampoo produces a luscious lather that lifts away dirt & oil while keeping blonde shades bright & the hair smooth and soft.