About L'Oreal Professionnel Dia Richesse Hair Colour

If your looking for a game-changing hair colour - with minimal commitment -DIA by L'Oréal Professionnel might be the best hair colour service for you! A perfect hair dye for your first time. DIA Richesse illuminates natural hair colour through its ammonia free and tone-on-tone colouration process, for rich, deep reflects and exceptional soft feel. Wondering how to cover grey hair? This is ideal for blending away your first grey hairs leaving it with a natural-looking colour. The short development time also makes it perfect for quick hair dye top up services for those with busy lives. With its innovative conditioning formula, it leaves your hair feeling conditioned, looking glossy and helps to enhance the vibrancy. Not looking for a drastic change? Why not try a clear gloss for a dazzling reflective high shine finish.

Benefits Of L'Oreal Professionnel Dia Richesse Hair Colour

Low commitment colour.

Provides radiant tones.

No Ammonia, tone-on-tone colour.

Rich, deep reflects and exceptional soft feel.

Up to 70% white hair coverage.

Lifts up to 1.5 levels.

Results Of L'Oreal Professionnel Dia Richesse Hair Colour

Rich, profound tones.

Exceptional softness.

What Is Difference Between L'Oreal Dia Richesse And L'Oreal Dia Light ?

Both will leave hair glossy. DIA Richesse is for use on virgin hair or for those looking for a deeper tone of colour rather than a toner and DIA Light is for those who have previously coloured hair to add a glossy finish.

About L'Oreal Professional Hair Colour

L'Oreal Professionnel Paris is where it all began. Born in Paris, from a pioneering spirit who invented everything at the service of hairdressers. L'Oreal founder Eugène Schueller dedicated his life and expertise to changing hair pro's lives. Technical products: we invented the first harmless hair dye and the first cold perm. Safe performance: among other breakthroughs, we introduced the skin allergy test and the tone level scale. our protocols protect hairdressers health and safety, and guarantee predictable results. Community experience: we created the first school, the first large-scale events and competitions. This legacy made us the trusted brand that developed the trade and an intimate relationship with the pro community. L'Oreal invent game-changing innovations, powered by science, with an obsession for human safety and hair integrity. L'Oreal Professional anchor our deep hair expertise, in technical services, made by professionals for professionals.

How To Use L'Oreal Professionnel Dia Richesse Hair Colour

Mixing: Wearing suitable disposable gloves, DIARICHESSE should be mixed in a 1 to 1.5 ratio, i.e. 50ml (1 tube) DIARICHESSE + 75ml of DIACTIVATEUR 6, 9 or 15 volume. Mix in a DIA applicator bottle or mixing bowl. Mix until a creamy gel texture is obtained.

Application: Wearing suitable disposable gloves apply quickly to dry hair.

Rinsing: Emulsify, rinse thoroughly and shampoo.

Technical uses: For natural hair, for white hair and returning back to natural base.