Benefits Of Alpha Hair Colour

Easy application.

Excellent coverage of grey hair.

Protects and nourished the hair.

Long lasting colour, resists fading.

Beautiful, rich colours.

Non-irritating.

Great selection of tones and shades.

Colours mix easily provide unlimited combinations.

Excelsa HP Technology

The proper nourishment to restore the main hair components.

1. Intense repair and maximum protection to promote a better colour penetration. Low molecular weight oligopeptides are the products of gentle enzymatic hydrolysis of the protein of the rich Bertholletia Excelsa Fruit. The small molecular size allows to better penetrate through the hair fibre and bind tightly to the hair proteins, helping the re-structuring and providing great benefits from within. Moreover, a special anti-irritation molecule creates a protective film for skin and hair during the application.

2. Deep And Lasting Moisturizing. The deep penetration through the hair fibre cuticle into the cortex combined with the real capacity of these molecules to bind water, allow to provide lasting and deep moisturization. Moveover they allow to maintain the proper water balance of the hair against humidity, with evident aesthetic effect of styling. The hair results strong, bright and easy to comb.

3. Balanced Formula: Long Lasting Colour And 100% White Coverage. The Interaction between moisturizing oligopeptides and high quality pigments results in brilliant and rich colours, with an optimum degree of coverage (100% of white hair). The precise balance of the formulation ensures stabilized colour, avoiding fading and keeping it bright for a long time. The base is enriched with a revolutionary raw material that absorbs and destroys the ammonia smell.

Alpha Hair Colour Shade Collection

Naturals .0- 100% grey coverage. Use alone or mixed. When covering grey hair intermix desired warm shade with proper natural shade (in equal parts).

Intense Naturals .00 # 100% grey coverage also on resistant hair. Rich naturals contain more pigments.

Warm Naturals .03 100% grey coverage. Warm natural results. Use alone or mixed. Intermix with desired warm shade to increase grey coverage while keeping warm reflex.

Matt Cold Naturals .07 # Great white hair coverage. Cool natural results. No undesired yellow tones.

Ash .1 # Perfectly balanced light cold results. Mixed with fashion shades to create unlimited shades and satisfy all your clients needs. Mostly recommended on dark hair to lighten them up to 3 levels without desired warm shades.

Intense Ash .11 # Double ash reflects designed to cool neutralize warmth with extra cool reflects, deliver cool bases and achieve stunning cool blonde tones. Great also for men blending.

Gold.3 # Their use is recommended to create results with gold tones. Mix with warm naturals or naturals series for 100% grey coverage. Excellent for natural golden tonality.Intense Gold .33 - Characterized by strong golden tones. Rich golden reflects also on resistant hair, contain more pigments. Mix with warm naturals or naturals series for 100% grey coverage. Recommended for pre-pigmentation services to control cold tones.

Golden Ash .31 # Sophisticated gold with an original ash hint.

Golden Irisee .32 # Intense brown colours with cold tonality.

Chocolate .35 # Result: Warm chocolate brown tonality.

Chocolate Mahogany .52 # Brown iridescent mahogany rich and intense reflex.

Brown .7 - very natural brown results without warm or cool reflex.

Intense Brown .77 # Rich brown reflects, contain more pigments. Intense brown results without warm or cool reflects.

Beige .13 # Ash and gold mixed tones to create balanced lightening cold tones, while maintaining the typical gold brightness. Ideal for every level of blonde. Perfect for cooling golden tones. Result: rich golden ash colour, perfect even after bleaching.

Ash Irisee .12 # Cold ash results with a touch of iridescent reflect. Excellent to neutralizes yellow/orange tones.

Mahogany .15 # Cold ash results with a touch of mahogany reflects.

Pearl .02 # Sophisticated blonde and platinum results with an original pearl reflex.

Copper .4 # Excellent for copper tonality.

Intense Copper .44 # Characterized by intense copper tones, the colours are extremely brilliant.

Copper Golden .43 # Copper base with golden reflects. The golden helps the warm base to come through, for a warm copper results.

Copper Mahogany .45 # Copper base with rich mahogany reflects. For more natural copper results.

Copper Red .46 # Copper base with redish reflects. F or more vibrant copper look.

Red Violet .62 # Excellent for red and red/violet tonality.

Red Copper .64 # Red base 6 with copper reflects. Results: Warmer red look.

Intense Red .66 # Vibrant, pure red. Excellent for intense and shiny red tonality. Characterized by intense red tones, to create bright and vibrant colours.

Mahogany .5 # Characterized by delicate red-violet tones.

Irisee Brown .20 # Cool and intense violet reflects.

Irisee Red .26 # Violet base with red reflects. Excellent for violet and violet/red tonality. Cooler redish results.

Irisee Rose .22 # Iridescent and cool results. Ideal to neutralize unwanted yellow/orange tonality.

12 Series # Characterized by a higher lightening power if compared to other series. The best results are achieve from a level 6 or lighter. It is paramount that you choose the correct counteracting pigment to achieve optimum results.

Neutral 10.00 # Can be used to dilute the intensity of other shades, it can also be used in different dilutions to achieve varying colour results.

Boosters # Red booster can be with all Alpha hair colour shades to give greater intensity to the red tone value.

How To Use Aplha Hair Colour

Regular Mixing Ratio

1 : 1.5. Example: 50ml Alpha Hair Colour + 75ml Cream Developer.

Tone On Tone Developer 1.5% - Used as activator as well as toning highly sensitised hair.

10 Vol 3% - Colour the same base tone hair, deepen colour, give colour reflections, to colour pre bleached hair.

20 Vol 6% - Coverage of grey/white. To enhance reflections, to lift natural hair colour up to 2 shades.

30 Vol 9% - The lighten up to 3 shades, for resistant hair. To enhances warm reflections and cover white hair translucently.

40 Vol 12% - Up to 4 levels of lift.

Good To Know: Mix at 1:1 with 10,20 or 30 volumes to obtain stronger color.

Super Lighteners Mixing Ratio

1 : 2. Example: 50ml Alpha Hair Colour + 100 Cream Developer.

30 Vol 9% - Up to 3 levels of lift.

40 Vol 12% - Up to 4/5 levels of lift.

Development Time: 45 Minutes.

When using the super lighteners series the best results are achieve from a level 6-10. Anything darker than a 6 level with result in extremely warm tones.

Good To Know: If used on a base 4 or 5, a much warmer results with be achieved.

Colouring White Hair

White hair is the result of melanin loss. This lack of natural pigment gives the hair a dull and flat appearance. A professional colouring service on white hair does not only mean covering up the white hair, but to obtain a natural, shiny and radiant result.

From 0% to 50% of white hair: Use the desired shade.

From 50% to 100% of white hair: Apply ½ of the desired shade with ½ of the corresponding shade from the natural series. Choose the volume of cream developer indicated based on the lightening that you want to achieve.

First Time Colouring Natural Hair

This technique is intended to give even-looking results on natural hair, avoiding excess lightening at the root which is due to the stratum corneum of the melanins being more fragile in this area.

Divide the hair into four sections with a parting that goes from ear to ear and from the centre of the forehead down to behind the nape of the neck, passing through the top of the head. Begin the colour application, starting from the right rear section.

Apply the colour onto the roots, choosing the volume of cream developer indicated based on the lightening that you want to achieve. Proceed with the same method on the remaining sections.

Apply the colour on the lengths and ends using a higher volume of cream developer than you used for the roots. Leave to work the time indicated.

Once it has been left to work, emulsify the colour well, rinse thoroughly.

Full Head Application

Same Depth Or Darker: Apply the colouring mixture immediately from roots to ends. Development Time: 30-40 minutes.

Lightening: Apply the colouring mixture to lengths and ends only, leave approximately 2cm free from the scalp. Development Time: 20 Minutes. Apply the colour mixture to the roots. Development Time: 30-40 minutes.

Regrowth Application

Apply part of the mixture to regrowth only. Development Time: 20-30 minutes. Apply the remaining mixture to the lengths and ends. Development Time: 10-15 minutes.

Long Root Technique

This technique is advised for over 3cm of regrowth. Begin the colouring process 3cm from the root and bring colour the demarcation point. Add the desired colour to roots. Development Time: 40 Minutes. The reason for applying the colour to the roots last is because the roots are closer to the head and generates heat so they develop faster. By using the long root technique, it covers all the roots and the part away from the 3cm has longer process time and will giver perfect coverage.

Ingredients In Alpha Haircare Permanent Hair Colour

Aqua, Cetearyl Alcohol, Ceteareth-25, Propylene Glycol, Ammonium Hydroxide, Laureth -3. Cocaminde MEA, Decyl Oleate, Cocamidopropyl Betaine, Polyquatermium-7, Ascorbic Acid, Tetrasodium EDTA, Sodium Sulfite, Sodium Hydrosulfite, Hydrolyzed Brazil Nut Protein, Alpha-Isomethyl Ionone, Parfum.

Product Information